Keap

Summary

Keap (formerly Infusionsoft) is a CRM and marketing automation platform trusted by 200,000+ small businesses for over 20 years. Its Lifecycle Automation framework guides leads from first contact to loyal customer using drag-and-drop automation builders that trigger personalized follow-ups, appointment bookings, invoices, and review requests — without manual work. Keap integrates with 5,000+ apps, provides a dedicated mobile business line for calling and texting, and includes a customer success manager. Users report an average 36% revenue increase and saving 10+ hours per week.

Use cases & highlights

• Lifecycle Automation: drag-and-drop builder for nurture, sales, and retention flows
• CRM with pipeline management, contact segmentation, and activity tracking
• Email and SMS marketing with behavior-based triggers and A/B testing
• Appointment scheduling, invoicing, and payment collection built in
• Dedicated mobile business line for calling and texting customers
• 200,000+ users; average 36% revenue increase reported