WhatConverts

Lead Tracking for Marketing Agencies and Clients

launchedpaidb2bMarketing Analytics / Lead Tracking

About

WhatConverts is the #1-ranked call tracking and marketing attribution platform, trusted by top PPC and SEO professionals to prove marketing ROI to clients. It captures every lead — calls, forms, chat, and e-commerce — along with the campaign, keyword, and marketing source that drove each one, then organizes them in a single dashboard where teams can qualify, value, and export leads. Custom reporting, HIPAA compliance, customer journey tracking, and multi-click attribution are available on higher tiers. Rated 4.9/5 from 200+ G2 reviews.

Key Features

Call tracking with dynamic number insertion tied to campaigns and keywords

Form, chat, and e-commerce lead capture with full marketing attribution

Qualify and value leads to separate high-intent contacts from junk

Customer journey tracking: all page views and attribution touchpoints per visitor

HIPAA-compliant tracking for healthcare and medical practices

1,000+ integrations including Google Ads, HubSpot, Pipedrive, and Zapier

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